All three of these trailers which promote three completely different films were constructed in order to inform and interest people and create an audience for the film when it is released in order for the various producers to make money as many people cannot help but go and see the film after watching the trailer. According to the uses and gratification theory many people are drawn into watch various genres of films for many different reasons,some being; entertainment,diversion,education,social interaction and personal identity. Film trailers always include their best shots in their trailers and continuously tease the audience with either important,thrilling or suspenseful moments captured during the film in order to provide the audience with enough information about the the film to decide weather it will satisfy their various needs/pleasures included in the users and gratification theory.
From the outset the Shutter Island trailer will draw an audience due to the protagonist of the film being played by Leonardo DiCaprio, as Leonardo is a well loved actor world wide many people may be immediately drawn to watch the film in order to see his performance and converse about him or the film, either way his star power was why they originally took interest in the film, where as an unknown actor may not have the same effect.
The Impossible quickly educates us by dating when the horrific disaster occurred immediately interesting many viewers as they want to be informed about these real life events which are developed during the full length film, including the dates of the disaster and informing the audience it is based on reality is enough to draw many people in as people naturally want to be educated about such important life changing events. The trailer also includes ( in my opinion) the most dramatic scene in the whole film immediately shocking the audience leaving them sympathetically intrigued and desperate to find out what happened to the real-life family.
Lord Of The Rings provides the audience with a believably fantastical story due to the reality of the fantasy world being so well constructed through characters and various technical codes through out the long developed sequel. As this is the second trailer and already has a large audience due to the previously released books and film I thought it focused on making the trailer dramatic as possible, including many key moments that can be seen in the full film leaving the audience dying to see how the fantasy world changes in comparison to the first film. Made obvious by the trailer this film will allow much of the audience to become completely absorbed by the fantasy world as the sequel continues allowing many people to escape reality for a short amount of time, and completely forgot about their possibly boring day to day lives.
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